MBA IN HUMAN RESOURCE MANAGEMENT
The MBA in Human Resource Management program equips students with strategic thinking and data-driven decision-making skills to thrive in the evolving marketing landscape. It offers a balanced curriculum covering consumer behavior, brand management, marketing analytics, and digital marketing strategies. By integrating core business principles with specialized marketing concepts, this program prepares students to craft impactful campaigns and build strong customer relationships.
Students will develop expertise in marketing communications, global marketing strategies, and retail marketing while gaining hands-on experience in real-world case studies. With a focus on market trends, business innovation, and entrepreneurial approaches, graduates are well-prepared for leadership roles in marketing across various industries.
Highlights
- Covers core business management and specialized marketing subjects like consumer behavior, digital marketing, and brand management.
- Emphasizes data-driven decision-making with courses in business analytics, research methods, and marketing performance measurement.
- Focuses on real-world learning through case studies, industry projects, and experiential learning opportunities.
- Prepares students for the digital era with expertise in social media, digital marketing, and consumer engagement strategies
COURSE Duration :2 Years
Eligibility
Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates. Candidates who are in the final semester of the Bachelors Program are also eligible to apply for the Online MBA in Finance
